Topics of AdWords Fundamentals Exam

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• Ad formats
• Keyword targeting
• Campaign and ad group management
• Managing multiple accounts
• Account management
• Language & location targeting
• Introduction to AdWords
• Measurement and optimization
• Performance, profitability, and growth
• Budgets and bidding

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The benefit in Obtaining the AdWords Fundamentals Exam Certification

• Partners appear on the Google Partners ad site. Customers can validate their Google / Premier Partner status on the site.

• The company's profile on the page shows the specializations of an agency. Each has its own separate icon. Agencies can take advantage of their badges and endorsements by offering and winning a new client. This will give them an immediate advantage over the competition, as it means that people who work in the agency are very capable of administering AdWords.

• If you work in an agency, your customers will see the benefits of working with a Google partner agency. These include direct access to beta features, a direct line to Google support and the guarantee that the agency they hired is using all the best Google AdWords practices in the industry.

• Because certificates expire 12 months after passing an exam, continuous learning is essential to keep their skills and knowledge updated. This knowledge will not only help you pass the exams but also regulate learning will help you advance professionally.

• Primary, strengthen your credibility as a digital seller. You can cover the link to your Google Partners profile as evidence of your certification. You can add it to your business card, CV and to your Google+ and LinkedIn profiles.

• If you are looking for a job or are considering a career in digital marketing, having a certification under control is a great advantage. Companies place a high value on certifications. Show that you are dedicated to your career. Your chosen company may also link your certification with your company, thereby increasing the number of individual certifications. If the agency you are applying for does not yet have a badge, you can use your certification as a lever when offering a job.

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What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

• Number of Questions: 100
• Passing score: 80%
• Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
• Length of Examination: 120 minutes

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