adwords-fundamentals by Google Valid Free Exam Practice Test

Question 1

The Site and Category Exclusion Tool is used to exclude sites.

A. On the Google Display and Search Networks. B. Outside of an advertiser's target region. C. At the account level. D. On the Google Display Network only.

Correct Answer: D

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Question 2

[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

A. Click on the "See search terms" button next to that keyword. B. Click keyword into the Traffic Estimator tool. C. Download a campaign level report from the Campaigns tab. D. Click on the speech bubble icon next to that keyword.

Correct Answer: D

Question 3

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

A. Location targeting B. Language targeting C. Ad Rank D. Keyword match type

Correct Answer: C

Question 4

What does the "Devices" targeting setting allow advertisers to do?

A. Target ads to specific countries based on mobile phone usage B. Target mobile phone users in any country around the world C. Select the mobile service providers on which users may see ads D. Select video ads to run on mobile networks in certain countries

Correct Answer: C

Question 5

A keyword with a very low click through rate (CTR) will usually receive:

A. More impressions on the Google Display Network. B. Impressions only on the Google Search Network. C. A low average cost-per-click (CPC) on Google search. D. A low Quality Score on the Google Search Network.

Correct Answer: C

Question 6

On which devices are mobile ads eligible to appear?

A. Desktop and laptop computers B. Standard mobile phones that use mobile (WAP) browsers C. Electronic readers with Internet connections D. iPhones and similar mobile devices that use full (HTML) browsers

Correct Answer: B

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 7

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad
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assuming your ad is similar in all other aspects?

A. $1 B. $0.5 C. $0.51 D. $1.01

Correct Answer: C

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 8

Which is a best practice for creating effective ad text?

A. Include prices and promotions B. Use the same ad text for every ad in the ad group C. Use a home page for every URL D. Repeat words to add emphasis

Correct Answer: A

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Question 9

A benefit of Google AdWords image ads is that they:

A. Can appear next to related content on a website. B. Are viewable on all mobile devices, regardless of country or carrier. C. Allow advertisers to set budgets for each ad variation within an ad group. D. Can be targeted to both the Google Display Network and Search Network.

Correct Answer: A

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Question 10

During campaign creation, advertisers can choose to place their ads on:

A. Specific placements within the Search Network. B. Specific placements within the Search and Display Networks. C. The Search and Display Networks. D. The Placement and Display Networks.

Correct Answer: C

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Google Search Fundamentals Exam Practice Test - adwords-fundamentals Exam Practice Test