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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
B) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
C) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
D) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.

2. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
B) Any queries that search for "coffee cups" in quotation marks.
C) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
D) Only searches for "coffee cups" as it's using the exact match options.

3. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) History of Google AdWords
B) Negative keywords
C) Domain name
D) Landing page

4. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
B) Any queries that search for "coffee cups" in quotation marks.
C) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
D) Only searches for "coffee cups" as it's using the exact match options.

5. The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A) The conversion rate was higher than predicted.
B) The conversion rate was lower than predicted.
C) The conversion rate was constant.
D) The conversion optimizer is bidding on many-per-click conversions.

Solutions: