adwords-reporting by Google Valid Free Exam Practice Test

Question 1

Which of the following is a keyword used to eliminate unwanted clicks?

A. Negative keywords B. Positive keywords C. Ineligible keywords D. Eligible keywords

Correct Answer: A

Question 2

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A. Create four ads - one for each language. B. Create four ad groups - one for each language. C. Create four campaigns - one for each language. D. Use English only, as it's the most common of the four languages she's targeting.

Correct Answer: C

Question 3

Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network. B. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network. C. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network. D. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.

Correct Answer: B

Question 4

You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

A. User logins B. Traffic to a subdirectory C. Excluding trading from a specific IP address D. Excluding traffic from domains

Correct Answer: A

Question 5

Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A. Disapproved B. Ineligible C. Eligible D. Paused/Deleted

Correct Answer: B

Question 6

Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A. Too many keywords will cause Tom's ad to not show in the Google Content Network. B. None! Tom should include as many keywords as possible to generate clicks to his site. C. Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks. D. Too many keywords will consume Tom's entire budget.

Correct Answer: C

Question 7

The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A. The conversion rate was higher than predicted. B. The conversion rate was lower than predicted. C. The conversion rate was constant. D. The conversion optimizer is bidding on many-per-click conversions.

Correct Answer: B

Question 8

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A. Alice can see when people are buying products. B. Alice can see from where people are clicking. C. Alice can see how good of a job she's doing. D. Alice can see which clicks are most valuable.

Correct Answer: D

Question 9

Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create B. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create C. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

Correct Answer: C

Question 10

Which of the following tabs is used to see overall performance of a keyword?

A. Keywords tab B. Campaigns tab C. Networks tab D. Audiences tab

Correct Answer: A

Question 11

Which of the following scripts is NOT used to tag Web Pages?

A. Conversion script B. VB script C. Control script D. Tracking script

Correct Answer: B

Question 12

You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A. Choose Reporting, Choose Keywords, click Create Report B. Choose Reporting, Search Query Report, click Create Report C. Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report D. Choose Reporting, Search Query Report, choose Summary, click Generate Report

Correct Answer: B

Google Reporting and Analysis Exam Practice Test - adwords-reporting Exam Practice Test