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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
B) Visitor loyalty reveals statistics about visitors who have visited your site before.
C) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
D) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.

2. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPM bidding.
B) Jerry should use managed placements with CPM bidding.
C) Jerry should use automatic placements with the CPC bidding.
D) Jerry should use managed placements with CPC bidding.

3. Which of the following tabs is used to see overall performance of a keyword?

A) Keywords tab
B) Campaigns tab
C) Networks tab
D) Audiences tab

4. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) Leads
B) Sign-ups
C) Purchase/Sale
D) View of a Key Page

5. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
B) Any queries that search for "coffee cups" in quotation marks.
C) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
D) Only searches for "coffee cups" as it's using the exact match options.

Solutions: