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Google adwords-search Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign and Strategy Fundamentals20%- Search campaign structure and setup
  • 1. Campaign goals and settings
    • 2. Account, campaign, ad group hierarchy
      - Keyword strategy
      • 1. Keyword research and selection
        • 2. Negative keyword implementation
          • 3. Keyword match types
            Topic 2: Measurement and Performance Analysis15%- Reporting and optimization
            • 1. Identifying performance gaps
              • 2. Key metrics (CTR, CPC, CPA, ROAS)
                - Conversion tracking
                • 1. Attribution models
                  • 2. Tag implementation
                    Topic 3: Bidding and Automation25%- Manual bidding strategies
                    • 1. Manual CPC, enhanced CPC
                      - Smart Bidding
                      • 1. Automation and optimization score
                        • 2. Target CPA, Target ROAS, Maximize Conversions
                          Topic 4: Ad Creation and Optimization25%- Responsive Search Ads (RSA)
                          • 1. Headline and description best practices
                            • 2. Asset combination and performance
                              - Text ad and extension usage
                              • 1. Ad relevance and Quality Score
                                • 2. Callouts, sitelinks, call, location extensions
                                  Topic 5: Audience and Targeting15%- Audience segmentation
                                  • 1. In-market, affinity, custom intent
                                    • 2. Remarketing lists for search ads (RLSA)
                                      - Location and device targeting
                                      • 1. Geographic adjustments
                                        • 2. Device bid modifiers

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          1. Which of the following provides you an excellent way to reach your users even if they are
                                          physically located in non-native areas?

                                          A) Location targeting
                                          B) Device targeting
                                          C) Language targeting
                                          D) Keywords targeting


                                          2. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

                                          A) Alice should use the AdWords Editor.
                                          B) Alice should use the My Client Center.
                                          C) Alice should use the Change History Tool.
                                          D) Alice should use the AdWords API.


                                          3. Which of the following applications allows you to download and edit campaigns offline?

                                          A) Keyword Tool
                                          B) AdWords Editor
                                          C) Keyword Tool Supercharger
                                          D) Google Analytics


                                          4. Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

                                          A) Google won't automatically adjust when the ads are displayed.
                                          B) Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
                                          C) Beth can pause and restart her ads whenever she likes.
                                          D) Beth can use the ad scheduling tool to choose when her ads should appear.


                                          5. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

                                          A) Puppies
                                          B) Cars
                                          C) Political ads
                                          D) Cigars


                                          Solutions:

                                          Question # 1
                                          Answer: C
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: B
                                          Question # 4
                                          Answer: D
                                          Question # 5
                                          Answer: D

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