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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click on the video that leads a user to the destination website.
C) The company will pay for each click to watch the video.
D) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.

2. How many characters are Google AdWords clients allowed to use in their destination URL?

A) There is no limit, as the destination URL doesn't show in the advertisement.
B) 1,024 characters
C) 75 characters
D) 35 characters

3. The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?

A) The Keywords tab after clicking on the Add Keywords button
B) The Advanced tab
C) The Keywords tab
D) The Settings tab after clicking on the Add Keywords button

4. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Ad scheduling.
B) Yes, Nancy can do this through Google AdWords' Demographic bidding.
C) No, Google AdWords can automatically change the bids, but only for seven-day increments.
D) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.

5. Which of the following tabs will you use to see and edit details of all the ad groups in your
AdWords account?

A) Status
B) Ad groups
C) Statistics
D) Campaign

Solutions: