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Google Display Exam Practice Test Sample Questions:

1. Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
B) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

2. 3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

A) Ad Planner
B) AdWords Conversion Tracking
C) Placement Tool
D) Video Targeting

3. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) Jane will need to do this through Google AdWords on the Reporting tab.
B) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
C) YouTube does not allow users to download reports - only view them online.
D) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.

4. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) So that the ad would not be blocked by Google and Yahoo
B) To reduce the cost per click
C) So that the images can show in search results
D) Many Google Content Network partners only accept family safe ads

5. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Display ad builder
B) My Change History tool
C) Conversion optimizer
D) Keyword tools

Solutions: