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• Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
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• If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing cloud email specialist Certified Professional salary

The average salary of a Salesforce Agile Analysis certification

• United State - 95,123 USD
• India - 14,42,327 INR
• Europe - 62,047 EURO
• England - 62,432 POUND

Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, apply best practices of communicating with a population.

2. Email Message Design (13%)

• Given a customer scenario, recommend email design best practices to implement.
• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given an email message design, determine the correct use of Approvals.
• Given the desired output functionality, recommend methods for creating responsive emails.

3. Content Creation and Delivery (18%)

• Given a scenario, know how to manage content needed to deploy a customer's email campaign.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.
• Describe various send capabilities in the Email application.
• Given a scenario, create and customize an email message to meet a customer's need.

4. Marketing Automation (19%)

• Given a scenario to manage customer data, configure the appropriate marketing automation tools.
• Given a customer scenario, recommend the appropriate marketing automation solution.

5. Subscriber and Data Management (28%)

• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

6. Tracking and Reporting (7%)

• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics: