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NEW QUESTION 63
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address, reply date, and response fields as non-nullable.
- B. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- D. Create a data extension with email address, reply date, and response fields as nullable.
Answer: A
NEW QUESTION 64
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Import all content up front, rather than piece by piece.
- C. Create folders for each type of uploaded content.
- D. Optimize the way content is stored with a naming convention.
Answer: A,D
NEW QUESTION 65
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
- A. A/B test the effectiveness of different subjects.
- B. Keep the subject text between 50 and 100 characters long.
- C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
- D. Include information relevant to the message in the subject line.
Answer: A,D
NEW QUESTION 66
What does Exact Target do to help protect your data when you log in? Choose 2
- A. Enter your username and password
- B. Authenticate your browser
- C. Click Send Activation Email button
- D. You must choose a long password with multiple characters.
Answer: B,C
NEW QUESTION 67
How are the test audiences for an A/B test selected? (Choose 2)
- A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- B. The system randomly places target subscribers into the selected audiences
- C. The system automatically uses 15% of the population for each audience
- D. The test administrator chooses which subscribers to place in each audience
Answer: A,B
NEW QUESTION 68
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. journey builder using a decision split with three branches.
- B. journey builder using random split with three branches.
- C. series of a/b test determine the number of emails.
- D. automation studio with three sep
Answer: B
NEW QUESTION 69
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)
- A. Relate the Email Address to Subscriber Key
- B. Set the column with Subscriber Key as Primary Key
- C. In Properties, check the "Is Sendable" option
- D. Set the Email address column as Primary Key
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION 70
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Opting customers in automatically
- B. Sending multiple emails in one day
- C. Personalized recommendations
- D. Preventing customers from opting out
Answer: C
NEW QUESTION 71
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Focus on creating and importing content for one primary channel.
- B. Review permissions and roles for users accessing Content Builder.
- C. Create a folder structure prior to importing assets.
- D. Establish a naming convention optimized for search.
- E. Import duplicate copies of content for different messages or groups.
Answer: B,C,D
NEW QUESTION 72
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Welcome Series Playbook
- B. Customer Anniversary Email Playbook
- C. Marketing Playbook
- D. Birthday Email Playbook
Answer: A,B,D
NEW QUESTION 73
What information and data about the performance of an individual send can be exported from the tracking details?
- A. Performance data on the Overview Tab
- B. Number of clicks from mobile devices
- C. Subscribers who click on a specific link
- D. Images showing how the email rendered on different devices
Answer: B,C
NEW QUESTION 74
What are 2 ways to improve deliverability?
- A. Add how they subscribed to the list at the bottom of the email
- B. Make the From Name and Address recognizable
- C. Buy an email list from a trusted source
- D. Add your company's name to the subject line
Answer: A,B
NEW QUESTION 75
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)
- A. Use image-based text for hero graphics.
- B. Design with the most important content at the top.
- C. Keep copy simple and direct.
- D. Stack the content in a single column.
- E. Cut content to make the message fit above the fold.
Answer: B,C,D
NEW QUESTION 76
NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers
- A. send count
- B. hyperlinks
- C. subject line
- D. from name
Answer: C,D
NEW QUESTION 77
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?
- A. Profile attributes
- B. Data Extract Activity
- C. Audience Builder
- D. Filters
Answer: C
NEW QUESTION 78
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)
- A. Segment activity
- B. Filter activity
- C. SQL Query activity
- D. Data Extract activity
Answer: B,C
NEW QUESTION 79
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- C. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- D. Schedule Starting Source > SQL Query Activity > File Transfer Activity
Answer: A
NEW QUESTION 80
What is a media query and how is it used? (Choose 2)
- A. defensive tactics like using HTML text rather then graphical text
- B. image blocking
- C. a responsive layout that uses a piece of CSS3 code.
- D. the CSS3 code detects the pixel size of the screen on which that email is opened
Answer: C,D
NEW QUESTION 81
Which app do you use to set the default greeting option?
- A. Distributed Marketing Settings
- B. Administration
- C. Journey Builder
- D. Distributed Marketing Administration
Answer: D
NEW QUESTION 82
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