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NEW QUESTION # 47
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Groups
- B. Data Filters
- C. Query Activities
- D. Measures
Answer: B
NEW QUESTION # 48
Select three (3) best practices for interacting with potential and active subscribers?
- A. Only use the email address offered
- B. Always make email opt in required
- C. Makeunsubscribing easy
- D. Follow the CAN SPAM Law
- E. Make unsubscribing easy, no more than 4 clicks
Answer: A,C,D
NEW QUESTION # 49
Where can a filtered data extension by manually refreshed? Select 2
- A. Data Extension details page
- B. User-initiated send definition
- C. Send Email wizard
- D. Data Extension folder listing
Answer: A,D
NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?
- A. Collect emails at offline activities, including in stores.
- B. Send an SMS to NTO's entire customer database with a link to subscribe.
- C. Send an email to NTO's entire customer database asking for referrals.
Answer: A
Explanation:
One of the best practices to increase email subscribers is to collect emails at offline activities, including in stores1. This way, NTO can capture the interest of potential customers who are already engaged with their brand and products. NTO can also offer incentives, such as discounts or freebies, to encourage customers to sign up for their email list. By collecting emails at offline activities, NTO can build a permission-based and relevant email list that can improve their deliverability and engagement rates.
Sending an SMS to NTO's entire customer database with a link to subscribe is not a good practice, as it may violate the consent and privacy laws of different countries2. Moreover, sending an SMS to customers who have not opted in for SMS communication may annoy them and damage NTO's reputation. NTO should only send SMS messages to customers who have explicitly agreed to receive them and provide them with an easy way to opt out.
Sending an email to NTO's entire customer database asking for referrals is also not a good practice, as it may result in spam complaints and unsubscribes3. Asking for referrals should be done in a targeted and personalized way, based on the customer's behavior and preferences. NTO should also provide incentives and clear instructions for customers who want to refer their friends and family to NTO's email list. References := 1: Optimizing Marketing Cloud: Best Practices for Managing Inactive Accounts - Salesforce 2: How You Can Keep Email Subscribers Engaged | Salesforce 3: Email Marketing Best Practices
- Salesforce.com
NEW QUESTION # 51
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Review opens and clicks activity summaries.
- B. Export the journey email analytics.
- C. Define a goal for each journey.
Answer: C
Explanation:
Explanation
The action that the marketer should take to evaluate conversion of those journeys is to define a goal for each journey1. A goal is a measure of success for a journey, such as a purchase, a subscription, or a registration2. By defining a goal for each journey, the marketer can track how many contacts achieved the desired outcome after receiving the email messages in the journey3. The marketer can also compare the goal metrics across different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate conversion of those journeys. Exporting the journey email analytics is a feature that allows the marketer to download a CSV file with detailed information about the email performance in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the journey email analytics, the marketer can analyze the email engagement and deliverability in a journey, but they cannot measure the conversion or outcome of the journey.
Reviewing opens and clicks activity summaries is also not the correct answer, as it does not help evaluate conversion of those journeys. Reviewing opens and clicks activity summaries is a feature that allows the marketer to view the aggregate statistics of the email activity in a journey, such as total opens, unique opens, total clicks, and unique clicks. By reviewing opens and clicks activity summaries, the marketer can monitor the email interaction and interest in a journey, but they cannot measure the conversion or outcome of the journey. References := 1: Define Goals - Salesforce 2: Journey Builder Best Practices - Salesforce 3: Analyze Journey Performance - Salesforce 4: Marketing Cloud Journey Builder: How to Measure Success : Export Journey Email Analytics - Salesforce : Email Activity Summary - Salesforce
NEW QUESTION # 52
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. CloudPages Entry Source
- B. API Event Entry Source
- C. Contact Event Entry Source
Answer: B
NEW QUESTION # 53
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
- A. In Einstein content
- B. In Personalization strings
- C. Audience segmentation
- D. Specialized content
- E. Dynamic content
Answer: A,B,E
NEW QUESTION # 54
What is the recipient maximum for a test send?
- A. Unlimited
- B. 0
- C. 1
- D. 2
Answer: C
NEW QUESTION # 55
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. CloudPages Entry Source
- B. API Event Entry Source
- C. Contact Event Entry Source
Answer: B
NEW QUESTION # 56
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.
- A. Sender profile
- B. Profile attributes
- C. send flow
- D. Delivery profiles
Answer: A
NEW QUESTION # 57
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
- A. Use Automation Studio Filtering, Messaging, and wait activities.
- B. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
- C. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
Answer: C
NEW QUESTION # 58
To import a data extension utilizing the add and/or update command what must it contain?
- A. Primary Key
- B. Secondary Key
- C. Subscriber Key
- D. Email Address
Answer: A
NEW QUESTION # 59
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
- A. Drag and Drop Segmentation
- B. Audience Builder
- C. Data Extract Activity
- D. Profile Attributes
Answer: B
NEW QUESTION # 60
NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber's completing the form, how should
NTO will set the data extension
- A. create the data extension with email address as the primary key and reply date and
response fields as nullable - B. create a data extension with email address, reply date and response fields as non-null able
- C. crate a data extension with email address reply date and responsefields as null able
- D. create a dataextension with email address as non-nullable and reply date and response
fields as nullable
Answer: B
NEW QUESTION # 61
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Synchronized Data Extensions folder
- B. In the Data Extensions folder with sharing enabled
- C. In the Shared Data Extensions folder
Answer: B
NEW QUESTION # 62
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