Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Design effective emails and programs - Subscriber acquisition and retention - Evaluate deliverability factors |
| Topic 2: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 3: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 4: Content Creation and Delivery | 24% | - Create and customize email content - Select appropriate tools for sending - Manage and organize campaign content - Configure send settings |
| Topic 5: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
- A. In Send Classifications, delete TACO from the available classification options.
- B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
- C. In Send Management, add the word TACO to the Auto-Suppression Rules.
Correct Answer: B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The email must be recreated using the updated template.
- B. The template must be approved before updates are reflected.
- C. 'Update Email Now' needs to be applied to each email.
Correct Answer: C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. Enhanced Dynamic Content Blocks
- B. Personalization Strings
- C. AMP script Search Functions
Correct Answer: C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?
- A. Based on Subscriber Preview List or Data Extension
- B. Based on Recipient test Data Extension
- C. Based on Preview
Correct Answer: A 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
- A. Increase the frequency of email sending to boost engagement.
- B. Broaden segmentation criteria to reach more diverse audiences.
- C. Scale back sending for specific ISPs until the issue subsides.
Correct Answer: C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
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