Salesforce Certified Marketing Cloud Email Specialist - MC-202 Exam Practice Test
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
What should be used to achieve this?
Correct Answer: B
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A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
Which feature should help achieve this as an automatic flow?
Correct Answer: A
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A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
Which action should the retailertake to ensure deliverability is not impacted?
Correct Answer: C
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Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
Which feature should help the team?
Correct Answer: C
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A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
What should they do to further segment their audience?
Correct Answer: A
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Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
What contributes to these unsubscribe reasons?
Correct Answer: B
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Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
Which feature should NTO use?
Correct Answer: A
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Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
Which tool should help create this table?
Correct Answer: C
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Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
Correct Answer: C
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Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Correct Answer: A
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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
Which action should the marketer take to evaluate conversion of those journeys?
Correct Answer: C
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A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
Which report should be run to provide this Information?
Correct Answer: C
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Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
Correct Answer: B
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).