Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Marketing Cloud Intelligence Report
- B. Web Analytics Connector
- C. Interaction Studio
- D. Report Studio
Correct Answer: A 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?
- A. Encrypted fields will show unencrypted values in standard reports.
- B. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
- C. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
- D. Only list-based sending is supported by Field-Level Encryption.
Correct Answer: B 🗳️
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Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Implement a new SSL Certificate for the new brand
- B. Create a new business unit for the new brand
- C. Request a Private Domain to be added to the existing business unit.
- D. Request a second Sender Authentication Package for the existing business unit.
Correct Answer: B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A consultant explains how a sending domain differs from a customer ' s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2)
- A. Are they able to modify their domain configuration ' s DNS entries?
- B. Does their company allow delegation of subdomains to third parties?
- C. Can they provide access for Marketing Cloud to update the DNS records?
- D. Will they be able to create and post DNS files when self-hosting?
Correct Answer: A,B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_online%%
- B. %%view_as_webpage%%
- C. %%view_email_url%%
- D. %%vawp%%
Correct Answer: C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
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