Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 Exam Practice Test

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
Correct Answer: D
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Northern Trail Outfitters (NTO) wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. Within the email re-engagement campaign, if the subscriber opens or clicks a message they will be removed from the campaign.
Which solution should the consultant implement?
Correct Answer: B
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Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?
Correct Answer: A
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Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank_you_customers.
How would they set up the Import Activity to know the name of the file?
Correct Answer: A
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A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?
Correct Answer: B
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Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
Correct Answer: A,B
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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
Correct Answer: C
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Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
Correct Answer: B
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Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
Correct Answer: D
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