Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Updated: Sep 27, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Automation and Journey Orchestration | - Journey Builder
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Implement a new SSL Certificate for the new brand
- B. Create a new business unit for the new brand
- C. Request a Private Domain to be added to the existing business unit.
- D. Request a second Sender Authentication Package for the existing business unit.
Correct Answer: B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters is looking to personalize their SMS messages.
Which data source is supported to personalize these types of messages?
- A. MobilePush
- B. MobileConnect Demographics
- C. GroupConnect
- D. Data relationships in Email Studio
Correct Answer: B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- B. Salesforce Data Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- D. API Event Entry, SQL Query Activity, Task Activity
Correct Answer: A 🗳️
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Lookup AMPscript function
- B. LookupRows AMPscript function
- C. Enhanced Dynamic Content Block
- D. Dynamic Content Block
Correct Answer: B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- B. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- C. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- D. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: A 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
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