Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Competitive Positioning & Differentiation | 20% | - Key differentiators and advantages - Comparison with competing BI platforms - Overcoming objections |
| Topic 2: Understanding Business Intelligence Market & Customer Needs | 25% | - Value drivers and ROI for BI investments - Identifying customer personas and use cases - Business challenges and requirements for BI solutions |
| Topic 3: Sales Strategy & Solution Positioning | 20% | - Success stories and customer examples - Licensing and deployment models - Mapping solutions to business problems |
| Topic 4: IBM Cognos BI Product Features & Capabilities | 35% | - Active reports and mobile access - Integration, scalability, and security - Self-service BI and data exploration - Reporting, analysis, and dashboards |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is the easiest place to look for business intelligence sales opportunities?
A) Competitor accounts
B) Small companies
C) New accounts
D) Existing accounts
2. What is the main purpose of ad hoc reports in IBM Cognos BI?
A) To provide a point in time picture of performance based on an operational database.
B) To provide an easy and simple way to create a report and interact with it.
C) To provide a detailed view of the financial health across the business.
D) To deliver stakeholders a personalized experience based on a single report authored by IT.
3. Which capability of IBM Cognos BI is geared toward a consumer or casual user?
A) Business Insight
B) TM1 integration
C) Business Modeling
D) Report Studio
4. What is NOT a major advantage that IBM Cognos BI products have over the competition?
A) Promotion of self-service.
B) Ability to build and automate business processes.
C) Consistency and accessibility from a wide range of data sources across the entire organization.
D) Ability to consume information in a variety of formats, languages, and devices.
5. An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?
A) Business Insight Classic Mode
B) PowerPlay
C) TM1
D) Controller
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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