1z1-477 by Oracle Valid Free Exam Practice Test

Question 1

Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

A. Ensure that there are no active campaigns referencing the column to be deleted. B. Check to see whether the data column is being used by the customer for external analytics purposes. C. Check to make sure there are no forms referencing the column. D. Ensure that there are no Connect jobs updating the column to be deleted.

Correct Answer: A,B,D

Question 2

What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list. B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again. C. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address. D. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.

Correct Answer: C

Question 3

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign. B. You don't have the segment group feature enabled in the Account Administration settings. C. You should have created a corresponding filter for each rule set to be used to identify the segment group. D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

Correct Answer: A

Question 4

In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You move a target timer from its original place before one event to after that event. B. You modify one of the conditions in a filter being used in the program. C. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate. D. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

Correct Answer: B,C

Question 5

You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A. Navigate to the Workbook and click the Version Test button. B. Navigate to the Workbook and click the Validate button. C. Navigate to the Workbook and click the EMD button. D. Navigate to the Version Test screen and click the Workbook button.

Correct Answer: A

Question 6

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports. B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality. C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future. D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Correct Answer: C

Question 7

One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Hard bounce rates are 10% or higher. B. Your open rates have dropped somewhat since last month. C. Substantial (5%) increase in click-through rates on last week's promotional campaign. D. Recipients are forwarding your emails to everyone in their address books. E. The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Correct Answer: A,E

Question 8

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked. B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked. C. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered. D. The purchase transaction is attributed to both email campaigns.

Correct Answer: A

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 Exam Practice Test