MKT-101 by Salesforce Valid Free Exam Practice Test

Question 1

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A. Parameter Management B. Publication Lists C. Reply Mail Management

Correct Answer: C

Question 2

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A. Datorama Reports - Journey Performance B. Reports - Journey Engagement C. Journey Builder - JourneyHistory

Correct Answer: A

Question 3

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A. Mark the data extension as Sendable. B. Mark the field as the Primary Key. C. Use Email Address as Subscriber Key.

Correct Answer: B

Question 4

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Use Einstein engagement scores to identify affected users. B. Filter the data based on a specific date range. C. Query the data using a specific date range parameter

Correct Answer: C

Question 5

Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A. Audience Studio B. Automation Studio C. Data Designer

Correct Answer: C

Question 6

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A. Interactive Email Form block B. Einstein content block C. Smart capture block

Correct Answer: A

Question 7

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A. Einstein Content Selection B. Enhanced Dynamic Content C. Einstein Coy Insights

Correct Answer: A

Question 8

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Specify character encoding in import file. B. Manager Files in File Transfer. C. Configure Field-Level Encryption in import file.

Correct Answer: B

Question 9

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A. Based on Subscriber Preview List or Data Extension B. Based on Recipient test Data Extension C. Based on Preview

Correct Answer: A

Salesforce Build and Analyze Customer Journeys using Marketing Cloud - MKT-101 Exam Practice Test