1Z0-1031 by Oracle Valid Free Exam Practice Test

Question 1

Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A. Set up logic if user qualifies for multiple audience segments. B. Recommend leveraging Broad match where possible. C. Place BlueKai JSON tag in header of page before page content loads. D. Suppress 1st party converters to ensure that you are only reaching prospects. E. Ensure client is enabled on Match Multiplier.

Correct Answer: A,C

Question 2

Which of the following is a real world use case for a search campaign?

A. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands. B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona. C. Leverage the device-bridging technology to find users across their devices. D. Ensure customers receive relevant offerings when landing on the site page. E. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

Correct Answer: E

Question 3

Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A. Multiple email addresses are not separated by commas. B. The requested data is too high volume. C. The data provider has blocked the account. D. The data provider is not already a linked partner.

Correct Answer: A

Question 4

A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A. Deploy an ID Swap tag. B. Configure Self-Classification Taxonomy and Classification Rules. C. Create and activate a Data Campaign. D. Create an Audience.

Correct Answer: A

Question 5

You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

Correct Answer: A

Question 6

Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A. You cannot create a single campaign to deliver to multiple app partners. B. The apps use different delivery methods. C. The apps are ranked different priorities. D. The apps receive data via different win frequencies. E. The apps support different IDs.

Correct Answer: B

Question 7

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A. Create a Dynamic Synchronous container to support the transfer of data. B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog. C. Manually enter the pixel required for sending campaign data to the partner. D. Configure custom parameters to deliver data to the media execution partner E. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

Correct Answer: C

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Question 8

Identify the dependencies and data sources for a local campaign.

A. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data B. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data C. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data D. Dependency: Custom audiences pixel, Data Sources: 1st party offline data E. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

Correct Answer: C

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z0-1031 Exam Practice Test