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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) User Data API
B) Audiences API
C) Pixel URL API
D) Ping API
E) Taxonomy API

3. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A single seat shared by all regions
B) A global DMP nerve center
C) Full agency control
D) A global template with local nuances
E) Horizontal regional empowerment

4. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data sent without authentication
C) If you want user data transferred directly to your server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

Solutions: