Get Ready with Advanced-Cross-Channel Exam Dumps (2025) [Q44-Q69]

Get Ready with Advanced-Cross-Channel Exam Dumps (2025)

Realistic Advanced-Cross-Channel Dumps are Available for Instant Access

Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Certification Exam is an advanced level certification that is designed for professionals who want to demonstrate their expertise in cross-channel marketing. Salesforce Advanced Cross Channel Accredited Professional certification is ideal for individuals who want to showcase their skills in developing, executing, and analyzing cross-channel marketing campaigns that drive business growth and customer engagement.

NEW QUESTION # 44
Where would you add a topic profile

A. Social studio engage
B. Admin settings
C. Social studio automate
D. Workspace settings

Answer: B

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:

NEW QUESTION # 45
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Email soap api
B. Journey api
C. Transactional messaging api.
D. Rest api

Answer: C,D

NEW QUESTION # 46
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Overwrite a subscriber's DoNotTrack settings with an import
B. Log a support case
C. Respond to the email with the subject line 'Begin Tracking''
D. Use an API Call

Answer: D

NEW QUESTION # 47
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use an api to create record in sales cloud directly from the ecom site
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Sales cloud entry audience in journey builder
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Answer: C,D

NEW QUESTION # 48
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

A. Role Hierarchy
B. Sharing Rules
C. Industry Rules
D. Financial Hierarchy

Answer: A,B

Explanation:
* Understanding the Problem:
* We have two distinct user groups (bankers and advisors) within Distributed Marketing (a part of Marketing Cloud).
* Each group needs to access different sets of marketing content.
* We need to leverage Salesforce's security and sharing model to control this content visibility.
* Why Role Hierarchy (A) is a suitable solution:
* What it is:The Role Hierarchy in Salesforce defines the organizational structure and data visibility based on user roles. Users at higher levels in the hierarchy can typically see data owned by or shared with users below them.
* How it helps:We can create a role hierarchy that reflects the relationship between bankers and advisors. For instance:
* Chief Banking Officer (Top Level)
* Regional Banking Manager
* Banker (Lowest Level for Bankers)
* Chief Advisory Officer (Top level on advisor side)
* Regional Advisory Manager
* Advisor (Lowest level for Advisors)
* Content association:Marketing content can be associated with specific roles. If banking content is associated with the "Banker" role or roles above it, then only users in those roles will see it.
Similarly, advisor content can be associated with the "Advisor" role.
* Default visibility:Users in the "Banker" role and above will not be able to see the content assigned to the "Advisor" role by default.
* Why Sharing Rules (D) is also a suitable solution:
* What it is:Sharing Rules allow you to extend record visibility beyond what's granted by the role hierarchy and organization-wide defaults. They let you share records with specific groups of users based on various criteria.
* How it helps:We can create sharing rules to share:
* Banking-specific content with a public group that contains all "Banker" users.
* Advisor-specific content with a public group that contains all "Advisor" users.
* Granular Control:Sharing rules offer flexibility. We can create owner-based sharing rules (share content based on the content owner's role) or criteria-based sharing rules (share content based on content properties, like a "Content Type" field set to "Banking" or "Advisory").
* Why other options are not ideal:
* B. Financial Hierarchy:There's no standard "Financial Hierarchy" concept within Salesforce's core data model or Distributed Marketing that directly maps to controlling content visibility in this way.
* C. Industry Rules:While Salesforce might have industry-specific solutions or AppExchange apps that use the term "Industry Rules," there's no native "Industry Rules" feature specifically designed to control Distributed Marketing content access.
Implementation Steps Using Role Hierarchy and Sharing Rules:
* Define Roles:
* Go to Setup > Users > Roles.
* Create roles like "Banker" and "Advisor" under appropriate parent roles in your hierarchy.
* Create Public Groups:
* Go to Setup > Users > Public Groups.
* Create a "Bankers" group and add all users with the "Banker" role (and any other relevant roles, like a manager who needs to see the content).
* Create an "Advisors" group similarly.
* Set up Distributed Marketing Content:
* In Marketing Cloud, when setting up Distributed Marketing, associate content with relevant roles.
For example, mark banking-related content as visible to the "Banker" role and above.
* Create Sharing Rules (if needed, or for more refined control):
* Go to Setup > Security > Sharing Settings.
* Under a relevant object (e.g., a custom object that holds your content), create a sharing rule.
* Rule Type:Choose either owner-based (if content ownership determines access) or criteria-based (if content fields determine access).
* Share with:Select the "Bankers" public group for banking content and the "Advisors" group for advisor content.
* Access Level:Choose the appropriate access level (e.g., "Read Only").
In Summary:
By leveraging a combination ofRole Hierarchyto establish baseline visibility andSharing Rulesto grant additional access as needed, the administrator can ensure that bankers see only banking-specific content and advisors see only advisor-specific content within Distributed Marketing.

NEW QUESTION # 49
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. Call the platform hotline to ask for permission to send advertisements.
B. No steps are required since it is already configured in your Marketing Cloud account.
C. First create and setup a business/advertising account with the audience platform
D. Have subscribers opt-in.

Answer: C

NEW QUESTION # 50
Where to create topic profiles in command center?

A. social automate
B. social admin
C. command center

Answer: B

NEW QUESTION # 51
What Einstein functionality makes predictions for email only?

A. Einstein Engagement Frequency
B. Einstein Copy Insights
C. Einstein Scoring
D. Send Time Optimization

Answer: A

NEW QUESTION # 52
What is the recommended maximum number of activities that should be on a single journey canvas?

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 53
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein engagement scoring
B. Einstein copy insights
C. Einstein content selection

Answer: C

NEW QUESTION # 54
How often are Einstein Engagement Scores updated?

A. Every day
B. Every day for mobile, every week for email.
C. Every hour
D. Every day for email, every week for mobile.

Answer: A

NEW QUESTION # 55
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use journey with email activities and enagagement split activity
C. use Journey data and not contact data
D. use query activity to query _ click and use contact data in journey.

Answer: B,C

NEW QUESTION # 56
Where would you add a topic profile

A. Social studio engage
B. Admin settings
C. Social studio automate
D. Workspace settings

Answer: B

NEW QUESTION # 57
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
B. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
C. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
D. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Answer: A,D,E

NEW QUESTION # 58
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Product
B. Content
C. Brower
D. Banner
E. Operating System

Answer: A,B,D

NEW QUESTION # 59
How long does the activation process take for Einstein Engagement Frequency?

A. up to six hours
B. up to 72 hours
C. up to one hour
D. up to 24 hours

Answer: B

NEW QUESTION # 60
What is true about contact data and journey data.

A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data

Answer: A

NEW QUESTION # 61
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A. Contact Data is a set of static values passed into the Journey for each contact.
B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
C. journey Data is a set of static values passed into the journey for each contact.
D. Journey Data is dynamic data that retrieves the latest value upon decision split execution

Answer: B,C

NEW QUESTION # 62
Where would you add a topic profile

A. Social studio engage
B. Admin settings
C. Social studio automate
D. Workspace settings

Answer: B

NEW QUESTION # 63
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Engagement Frequency
B. Einstein Copy Insights
C. Einstein Scoring
D. Einstein Content Selection

Answer: A

NEW QUESTION # 64
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. Biweekly
B. monthly
C. daily
D. hourly

Answer: C

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 65
What data is there in mobile connect demographics, select3

A. channel
B. First name
C. Email
D. City
E. Region

Answer: A,B,D

NEW QUESTION # 66
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
B. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
C. STOP. FINISH, END, UNSUB, LEAVE
D. LEAVE, GOAVVAV, END, UNSUB, NO

Answer: A

NEW QUESTION # 67
Difference between inbox message and in app message.

A. Inbox messages can be used only in los whereas in app message can also be used in android
B. Inbox message is displayed and stored in device in app message is displayed only 1 time
C. Inbox message is displayed once but in app message is displayed repeatedly

Answer: B

NEW QUESTION # 68
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent business unit can be shared to any child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

NEW QUESTION # 69
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Get Ready with Advanced-Cross-Channel Exam Dumps (2025) [Q44-Q69]

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