Exam Name: Salesforce Certified B2C Solution Architect
Certification Provider: Salesforce
Corresponding Certification: Salesforce Architect
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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Integration Architecture | - API-led connectivity
|
| Topic 2: Scalability and Performance Design | - Performance optimization strategies - High-volume transaction design |
| Topic 3: B2C Platform Capabilities | - Commerce and engagement tools
|
| Topic 4: Solution Design for B2C Customer Experience | - Omnichannel experience design - Customer journey architecture |
| Topic 5: Security and Data Governance | - Customer data protection - Access control and identity management |
Salesforce Certified B2C Solution Architect Sample Questions:
Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.
Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers
- A. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
- B. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
- C. The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.
- D. The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.
Correct Answer: A,B 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.
Given the need for a single login experience, what should the primary system be for all authentication?
- A. Salesforce Identity
- B. Service Cloud
- C. B2C Commerce
- D. Experience Cloud
Correct Answer: A 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers
- A. It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
- B. It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
- C. It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.
- D. It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
Correct Answer: A,C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.
The company needs a system that can:
* Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements' Choose 3 answers
- A. Marketing Cloud
- B. Service Cloud
- C. Salesforce Order Management
- D. Sales Cloud
- E. Heroku
Correct Answer: A,B,C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.
What are two reasons a connected B2C Solution can add value to the company?
Choose 2 answers
- A. Allows agents to more easily access customer data to better support customers when they call in
- B. Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents
- C. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials
- D. Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
Correct Answer: A,C 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
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