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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A. The mission, vision, and values of the organization.
B. The organization's annual business plan.
C. Analysts' reports on the sector.
D. Market research reports on the competitive landscape for the organization.

Question 2

A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A. To enhance the firm's reputation for accepting difficult cases
B. To develop an internet strategy and monitor public opinion about the client and firm
C. To take charge of the story line to ensure accuracy and a unified voice
D. To sway public opinion to the client's innocence before a jury is selected

Question 3

A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A. The reporter made an error, so the director should demand a correction be published.
B. There is nothing that can be done; the article has already been published.
C. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D. Contact the reporter with the correct information and request a correction be published, if possible.

Question 4

Which of the following should be considered when creating a more effective corporate social media strategy?

A. How many impressions the corporate social media accounts receive in a particular time period
B. Any engagement with the corporate social media accounts
C. The volume of engagement with the corporate social media accounts
D. The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

Question 5

A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A. The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
B. The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
C. After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
D. The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.

Solutions: