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GCCC SCMP Exam Syllabus Topics:

SectionObjectives
Implementation and Management- Execution of communication plans
  • 1. Channel selection and content delivery
    • 2. Crisis communication execution
      Evaluation and Measurement- Performance measurement
      • 1. KPIs and metrics for communication effectiveness
        • 2. Reporting and continuous improvement
          Principles of Strategic Communication- Research and Analysis
          • 1. Environmental scanning and stakeholder analysis
            • 2. Data collection and interpretation
              Strategy and Planning- Communication strategy development
              • 1. Audience segmentation and messaging strategy
                • 2. Goal setting and alignment with organizational objectives

                  GCCC Strategic Communication Management Professional Sample Questions:

                  Question 1

                  A corporate communication team is working with an agency to redesign a company's external website.
                  Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

                  A. Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
                  B. Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
                  C. Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
                  D. Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.


                  Question 2

                  What is the MOST important factor to consider when adopting a communication practice or method from another company?

                  A. Psychographics of stakeholders
                  B. Alignment with company brand
                  C. Preference of project sponsor
                  D. Alignment to business objective


                  Question 3

                  Which global communication trends impact how a marketing communication team may function?

                  A. The use of media outlets and influencers to promote a brand
                  B. The irrelevance of local media tracking and analysis
                  C. The lack of convergence between internal and external stakeholders
                  D. The growth of streaming video and audio platforms


                  Question 4

                  Which of the following is the BEST example of a SMART goal?

                  A. "Increase understanding of our business strategy among employees by 5% by 1 January."
                  B. "Increase the number of employees that use our social media tool during the next six months."
                  C. "Increase the number of news advisories we share with the media from four to eight."
                  D. "Increase customer advocacy by 100% by the end of this calendar year."


                  Question 5

                  Which action is MOST important in a leader's role for effective communication with employees?

                  A. Provide organization information that is approved by executive leaders.
                  B. Provide information and feedback on individual performance only during formal reviews.
                  C. Make information available so employees have the essential information to do their jobs effectively.
                  D. Ensure all communication flows through the executive leadership.


                  Solutions:

                  Question 1
                  Answer: B
                  Question 2
                  Answer: D
                  Question 3
                  Answer: D
                  Question 4
                  Answer: A
                  Question 5
                  Answer: C

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