MCE by Marketo Valid Free Exam Practice Test

Question 1

Which form option is needed to use advanced thank you pages?

A. None B. Another available landing page C. External URL D. Form defined

Correct Answer: C

Question 2

What should be used to make program acquisition automatic?

A. Global landing page B. Hidden form fields C. Global form D. Local landing page

Correct Answer: D

Question 3

A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

A. Send the lead an alert B. Update lead acquisition program C. Marketing suspend the lead D. Update lead status

Correct Answer: D

Question 4

What is a reason to include a text version with an HTML one when sending an email?

A. Text emails offer a better user experience than HTML. B. Text emails have higher delivery rates than HTML. C. Including a text version makes it more likely for people to click. D. Some email clients can only receive text emails.

Correct Answer: C

Question 5

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

A. My Tokens B. Setup C. Email Script D. Smart List

Correct Answer: B

Question 6

What is the reporting impact of selecting an acquisition program when importing a list?

A. The acquisition program is required to show program success in the List Performance report. B. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity. C. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage. D. The acquisition program is required to show the number and percent of new names in the Program Performance report.

Correct Answer: D

Question 7

A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?

A. Edit duplicate identification settings in the Admin panel B. Adjust the duplicate System Smart List filter value to Full Name C. Create a Smart List using the Full Name filter and the duplicate constraint D. Create a segment using Full Name

Correct Answer: B

Question 8

Which two behaviors can be tracked with Munchkin code? (Choose two.)

A. Average time spent on site B. Web page bookmarks C. Web page visits D. Social media activity E. Web page clicks

Correct Answer: A,C

Marketo Certified Expert - MCE Exam Practice Test