Salesforce Certified Marketing AssociateExam - Salesforce-Marketing-Associate Exam Practice Test
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
Correct Answer: A
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. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?
Which setting in the email send flow controls this?
Correct Answer: A
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A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?
Which data extension should the associate use?
Correct Answer: A
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Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction.
In a journey, how should an associate control repeat messages?
In a journey, how should an associate control repeat messages?
Correct Answer: C
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Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.
What should the associate use to satisfy the request?
What should the associate use to satisfy the request?
Correct Answer: C
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Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.
Which feature should the marketing associate use to meet this requirement?
Which feature should the marketing associate use to meet this requirement?
Correct Answer: A
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The marketing team at Cloud Kicks is reusing an email with updated copy.
How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?
How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?
Correct Answer: B
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Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?
Why does this behavior put NTO's email sending reputation at risk?
Correct Answer: C
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The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?
Which data privacy policy does this fall under?
Correct Answer: C
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