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Google Ads Video Professional Assessment - Google-Ads-Video Exam Practice Test

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Total 52 questions

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Question 1

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A. Skippable in stream ads and CPM bidding B. Skippable in stream ads and CPV bidding C. Bumper ads and CPV bidding D. Bumper ads and CPM bidding

Correct Answer: B

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 2

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

A. Because the Video campaign will automatically use assets from the other campaigns. B. Because it'll allow for faster approval by the system for new ads. C. Because more campaign extensions will be available for the Video campaign. D. Because it prevents Google Ads from double-counting conversions.

Correct Answer: D

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 3

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

A. By setting bumper ads as your preferred ad format for the campaign. B. By disabling non-skippable in-stream ads. C. By implementing automatic placements from your existing Display campaign. D. By using 10 to 15 of the highest converting keywords from your Search campaign.

Correct Answer: D

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 4

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

A. Use only one version of their ad, and make sure it's at least 10 seconds long. B. Test multiple variants of their ads, and make sure they're less than 10 seconds long. C. Test multiple variants of their ads, and make sure they're at least 10 seconds long. D. Use only one version of their ad, and make sure it's less than 10 seconds long.

Correct Answer: C

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 5

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll see how many ads served to how many people and how many times, across devices and formats. B. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see. C. They'll get to see the terms people were searching for when seeing their ads. D. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

Correct Answer: A

Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).

Question 6

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Slightly inflate the estimate in the traffic estimator during campaign setup. B. Decide on the highest amount they're willing to pay for this campaign C. Slightly inflate the average amount the account manager is willing to bid for this campaign. D. Use the estimate in the traffic estimator during campaign setup.

Correct Answer: B

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Page: 1 / 9
Total 52 questions

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