200-101 by Facebook Valid Free Exam Practice Test

Question 1

An analyst receives two ad insights data tables.

Which type of join should be used to append the campaign results to campaign specs and keep all records in the campaign specs table?

A. Right join B. Full join C. Left join D. Inner join

Correct Answer: A

Question 2

A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.

How should the competitive media value be interpreted?

A. Competitive media yearly activity declined by 2.0% B. Competitive media generated a 2.0% sales decrease C. Competitive media yearly activity increased by 2.0% D. Competitive media generated a 2.0% sales increase

Correct Answer: C

Question 3

An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p-value for the test is calculated as p = 0.95.
How should the analyst interpret bidding based on user value?

A. Ten percent of the performance increase is due to bidding based on user value. B. It cannot be concluded that 95% of the performance increase is due to bidding based on user value. C. Bidding based on user value is responsible for 95% of the performance increase. D. It cannot be concluded that 10% of the performance increase is due to bidding based on user value.

Correct Answer: D

Question 4

A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.
Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)

What are the attributed sales from Facebook for Week 2?

A. 57 B. 68 C. 55 D. 62

Correct Answer: C

Question 5

A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account.
Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts.
What advice should the analyst share about measuring success in this way?

A. Engagement metrics such as likes, comments and followers may not translate into incremental business value such as brand equity or sales. B. The spa should review the number of shares that the original post achieved before pulling spend from paid campaigns. C. The spa should review the number of new followers at least one month later before pulling spend from paid campaigns. D. It is always better to diversify spend equally across multiple marketing strategies.

Correct Answer: A

Question 6

A brand that has traditionally focused on TV campaigns has recently started advertising on digital channels like Facebook and YouTube. The brand manager has advised the company to invest in developing mobile-optimized creative and that its TV ads are too long to perform well online.
A post-campaign analysis was run to assess the relationship between complete video views and video duration in order to make the case that videos with shorter duration tend to achieve a greater number of complete views.
This scatter plot demonstrates the findings of the analysis.

How many of these data points are likely to skew the findings of this analysis?

A. 3 B. 4 C. 2 D. 1

Correct Answer: A

Facebook Certified Marketing Science Professional - 200-101 Exam Practice Test