Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 2: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 3: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Topic 4: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 5: Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models |
| Topic 6: Account Configuration | 16% | - Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance |
| Topic 7: Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Topic 8: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
- A. There must also be a general or specific user as a sender.
- B. All prospects on the recipient list must be assigned to a user.
- C. The assigned user must be connected through user sync.
- D. The email must also contain assigned user merge fields.
Correct Answer: A 🗳️
Which are Actions Available with Salesforce Connector (Choose three)
- A. Assign prospect to queue
- B. Delete a Salesforce task
- C. Create a Salesforce event
- D. Add to Salesforce campaign
- E. Assign prospect via Salesforce active assignment rule
Correct Answer: A,D,E 🗳️
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
Correct Answer: A 🗳️
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- D. No limits at all
Correct Answer: A 🗳️
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Correct Answer: B 🗳️
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