Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Base Tables, User Tables and Derived Table Design
|
| Topic 2: Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Server Components and Multi-Tier Infrastructure
|
| Topic 3: Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
| Topic 4: Campaign Flowchart Design, Processes and Execution | 26% | - Batch Scheduling, Triggering and Execution Controls
|
| Topic 5: Offer Management, Personalization and Delivery Channels | 14% | - Multi-Channel Output Integration
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What is a key tool to use when creating the database and schema for the Unica Campaign system tables?
- A. Database native data loaders
- B. Unica Campaigndatabase information checklist
- C. unica_svradmin
- D. unica_actrg
Correct Answer: B 🗳️
In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?
- A. Run
- B. Admin
- C. Options
- D. Segments
Correct Answer: C 🗳️
When are offer templates configured for Unica Campaign?
- A. After creating a campaign.
- B. During the configuration of the Campaign environment.
- C. Before installing Unica Campaign using the offer utility.
- D. After running the flowchart.
Correct Answer: B 🗳️
In Unica Campaign, where does a customer create custom offer attributes?
- A. Template Settings
- B. Configuration Settings
- C. Shared Attributes Settings
- D. Campaign Settings
Correct Answer: D 🗳️
In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
- A. Analysis Tab
- B. Offer Tab
- C. Target Cell Spreadsheet
- D. Financials Tab
Correct Answer: C 🗳️
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