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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Campaign Design and Program Canvas- Program Canvas workflows
  • 1. Wait steps and decision splits
    • 2. Entry criteria and re-entry rules
      - Cross-channel campaign execution
      • 1. Email, SMS, push notification orchestration
        Account Configuration and Administration- System setup and account provisioning
        • 1. Locale, timezone, and system defaults
          • 2. Sub-account structure and multi-brand setup
            - User roles, access control, and security configuration
            • 1. SSO, IP restrictions, password policies
              • 2. Role-based access control and organizational units
                Audience Segmentation and Data Management- Filter Designer and segmentation logic
                • 1. Rule ordering and constraint evaluation
                  - Data feeds and integrations
                  • 1. Event Data Feeds configuration
                    • 2. Supplemental data sources and imports
                      Deliverability and Compliance- Compliance and reputation management
                      • 1. Bounce handling and opt-out processing
                        - Authentication and domain setup
                        • 1. Domain delegation and DNS setup
                          • 2. SPF, DKIM, DMARC configuration
                            Analytics and Reporting- Dashboards and monitoring
                            • 1. Live reports and operational monitoring tools
                              - Campaign performance analysis
                              • 1. Deliverability and engagement metrics

                                Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
                                How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

                                • A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
                                • B. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
                                • C. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
                                • D. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                Your client's requirements state that they need to have more than one profile list in their account.
                                Which two statements are true about implementing this? (Choose two.)

                                • A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
                                • B. The column to be used as the table's primary key must be named something different in each profile list.
                                • C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
                                • D. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
                                Reveal Solution  Discussion  0

                                Correct Answer: A,C  🗳️

                                You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
                                What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

                                • A. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
                                • B. Search the list for the domain name of the competitor and select the block option for each user that is found.
                                • C. Create a Non-Competitor Program using Program Designer.
                                • D. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

                                • A. The file to be imported should be located in the Connect data warehouse in Responsys.
                                • B. The file to be imported should be located on any cloud server.
                                • C. The file to be imported should be located on your hard drive.
                                • D. The file to be imported should be on the SFTP server dedicated for Responsys.
                                Reveal Solution  Discussion  0

                                Correct Answer: A  🗳️

                                You are working on a campaign to collect responses for 45 days.
                                How should you ensure that it closes 45 days after launch?

                                • A. Create a calendar reminder and manually close the campaign.
                                • B. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
                                • C. In the Program Designer, configure 45 days for Auto-Close after launch.
                                • D. In Manage Campaigns, select 45 days for the end element.
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

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