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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Enhanced Dynamic Content.
B) Leverage templates with AMP script.
C) Leverage Multilingual Content Blocks.

2. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The email must be recreated using the updated template.
B) The template must be approved before updates are reflected.
C) 'Update Email Now' needs to be applied to each email.

3. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Activate Journey Builder to refresh the data extension.
B) Use a Filter Activity in Automation Studio.
C) Configure the Send Activity to automate the refresh.

4. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Edit the fields in the synchronized data source.
B) Create a new data extension with the new fields.
C) Create a data filter that includes the new fields.

5. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

Solutions: