Exam Name: Certified Wholesale & Retail Manager (CWRM)
Certification Provider: GAQM
Corresponding Certification: GAQM: Supply Chain And Retail Management
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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Wholesale and Retail Operations | - Offer products to customers - The concept of shrinkage and losses within a wholesale and retail environment - Close the sale - Explain customer behaviour - Interact with customers - Identify product features and their benefits - Build, ticket and dismantle promotional displays - Resolve customer complaints - Maintain promotional displays - Establish the customer's need - Identify products and ranges within your store - Explain the flow of stock and sales through a wholesale/retail operation - Segment the wholesale and retail sector - Post-purchase product care - The wholesale & retail business environment - Overcome customer objections - Describe organisational promotional strategy - Create positive customer perceptions - Identify the store's target market |
| Topic 2: Business Communication | - Use learning strategies - Identify and respond to manipulative use of language - Use strategies that capture and retain the interest of an audience - Function in a team - Conduct basic research and analyse and present findings - Access and use suitable learning resources - Write/sign for a specified audience and purpose - Explore and explain how language structures and features may influence a reader/viewer - Respond to selected texts in a manner appropriate to the context - Draft own writing/signing and edit to improve clarity and correctness - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Use strategies for extracting implicit messages in texts - Manage occupational learning materials - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Reflect on how characteristics of the workplace and occupational context affect learning - Interact successfully with audience in oral communication |
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