Exam Name: Certified Digital Marketing Professional (CDMP)
Certification Provider: GAQM
Corresponding Certification: GAQM: Sales And Marketing
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Updated: Jul 30, 2026
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GAQM CDMP-001 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Media Marketing | 15% | - Social media advertising - Engagement & growth tactics - Platform selection & strategy - Content planning & community management |
| Topic 2: Digital Marketing Strategy & Fundamentals | 15% | - Market analysis and audience targeting - Goal setting and KPIs - Core concepts and framework |
| Topic 3: Content Marketing | 15% | - Distribution & promotion - Content strategy & creation - Storytelling & brand voice - Content performance tracking |
| Topic 4: Email Marketing | 10% | - Open/click optimization - Campaign design & automation - List building & segmentation - Deliverability & compliance |
| Topic 5: Web Analytics & Measurement | 10% | - Google Analytics & tools - ROI analysis & optimization - Tracking & reporting |
| Topic 6: Search Engine Marketing (SEM) & PPC | 15% | - Ad creation & landing pages - Keyword strategy & bidding - Campaign optimization - Paid search campaigns |
| Topic 7: Search Engine Optimization (SEO) | 20% | - On-page optimization - Off-page & link building - Technical SEO - Local SEO & mobile optimization |
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