Exam Name: Professional Diploma in Digital Strategy and Planning
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Sep 15, 2026
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DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Performance Measurement and Analytics | - Data-driven optimization - KPIs and performance tracking |
| Governance and Optimization | - Digital governance frameworks - Continuous improvement processes |
| Customer Insights and Research | - Audience segmentation and personas - Market and competitor analysis |
| Planning and Implementation | - Resource and budget allocation - Campaign planning frameworks |
| Channel and Communications Strategy | - Owned, earned, and paid media planning - Omnichannel strategy development |
| Digital Strategy Foundations | - Strategic marketing principles - Digital transformation concepts |
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