1z1-952 by Oracle Valid Free Exam Practice Test

Question 1

Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A. Only the client is allowed to store the ID mapping table. B. Both BlueKai and the client can store the ID mapping tables in their systems. C. The client can store the ID mapping table in their system. D. Only BlueKai can store the ID mapping table. E. The client cannot store the ID mapping table in their system. F. BlueKai DMP can store the ID map table.

Correct Answer: D,E,F

Question 2

In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A. Target B. Buy C. Avoid D. Optimize

Correct Answer: B

Question 3

A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A. Deploy an ID Swap tag. B. Configure Self-Classification Taxonomy and Classification Rules. C. Create and activate a Data Campaign. D. Create an Audience.

Correct Answer: A

Question 4

What is the definition of a regex pixel?

A. It is a javascript tag used for sending user level category information back to the browser. B. It is used for DCO campaigns. C. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration. D. It is a pixel for transmitting audience data out in real time at the time of page load. E. It is a pixel used for ID swapping.

Correct Answer: C

Question 5

How are look-alike models produced?

A. They are built by ingesting online data from partner sites. B. They are built by identifying targets with the highest action rate on the Funnel Analysis report. C. They are built by creating audiences from categories with high index values. D. They are built within the platform using logic to connect audiences. E. They are built by data partners using complex algorithms of multiple data attributes.

Correct Answer: C

Question 6

Which of the following is a reason to review and update a taxonomy?

A. There are too many categories in the taxonomy and it is hard to find the right data. B. The Category Value Assessment has been requested and addressed. C. Taxonomy permissioning has been activated. D. It has been a month since the last audit was conducted.

Correct Answer: C

Question 7

Which scenario requires taxonomy updates?

A. Some categories have more than 100,000 inventory. B. All categories have inventory of more than 10,000 users. C. Some categories have zero inventory. D. No categories have inventory of more than 10,000 users.

Correct Answer: A

Question 8

Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages. B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages. C. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages. D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages. E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages. F. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.

Correct Answer: E

Oracle Data Management Platform Cloud 2017 Implementation Essentials - 1z1-952 Exam Practice Test