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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) Contact Builder was not configured properly.
C) The email address in All Subscribers is prioritized.
D) The data extension was not configured as sendable.

2. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records on a formula field
B) Filter records on a Boolean field
C) Filter existing records in All Subscribers
D) Filter records created after a specified date

3. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Default options can be set up for the greeting in the email.
B) A journey can be connected to one or more Campaigns.
C) Business users can select any email at the time of sending.
D) Messages can be sent to Contacts, Leads, and Person Accounts.
E) The DM administrator Profile is required to access Distributed Marketing.

4. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) HTML
B) CSS
C) SQL
D) AMPscript

5. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A) Update the Import definition to include a notification email address
B) Move the Import definition to its own automation and include a notification email address
C) Update the automation to include a notification email address for Runtime Errors
D) Move the File Transfer to its own automation and include a notification email address

Solutions: