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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data on a cost per 1,000 impressions basis.

2. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Deploy the JSON Return Tag.
B) Select JSON Return Tag in the Campaign Settings.
C) Add phint ret=js to the CoreTag.
D) Select JSON Result in the Container Settings.

3. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Deploy an ID Swap tag.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Create and activate a Data Campaign.
D) Create an Audience.

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option A
C) Option D
D) Option C
E) Option E

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Buyer Exchange Report
B) Audience Usage Report
C) Campaign Activity Report
D) Audience Discovery Report
E) Media Discovery Report
F) Funnel Analysis Report

Solutions: