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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Post a link to a press release announcing a product launch
B) Partner with influencers to generate posts about the launch
C) Include a discussion question about the product that is being launched
D) Ask follow-up questions as people leave feedback

2. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Highlight the leadership team with photos, announcements and by tagging them regularly.
B) Create a team page for official communications and encourage the admin team to use their personal profiles.
C) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
D) Create an admin team profile for all team members to use when they make an official team action.

3. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Partner with a national newspaper and publish an article about the community
B) Launch a referral program for current members to invite their neighbors to join the community
C) Place targeted ads for potential members using fitness and wellness interest targeting
D) Encourage the moderation team to comment more on the content

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Survey members for positive community experiences to share with the CEO
C) Document the number of members and engagement statistics for the CEO to review
D) Determine if members of the group are more likely to retain their monthly membership

5. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Highlight past photos and success stories and tag members who have joined past challenges.
B) Create posts to encourage people to sign up and have moderators answer any questions.
C) Start a secret group for people doing the challenge and post everything there.
D) Message new members and invite them to participate in the challenge.

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